We will implement responsible sourcing in our supply chains and to improve the fisheries and the people working in them.

Work to create greater transparency and robust traceability systems of our supply chain while meeting the regulatory requirements of major markets that aims to remove IUU seafood products from entering their markets.

Support sustainable initiatives such as Fishery Improvement Projects (FIP) that would make prevent overfishing and stock depletion while improving the lives of the communities involved.

We need to collaborate with our suppliers so that our actions can be effective and achieve the intended outcomes.

Work with clients and suppliers to tell the stories of successful sustainable fisheries to inspire others to join us in our goal.